Indian Handicrafts Industry - Weaving EU Dreams

The European Union (EU) is very fast evolving one of the most important trade items destinations for Indian handicrafts, after the US. Indian handicraft flats have currently made their occurrence sensed powerfully in Germany and Italy. Lucrative possibilities and the increasing international attractiveness of Indian handicrafts are prompting little and intermediate enterprises (SMEs) in the handicrafts part to foray into the EU with their merchandise.

Though the Indian handicrafts commerce has seen a reliable development of 15% over a ten years, the country's share in the US $100 billion worldwide handicrafts market is only 2%. The major cause for this is the incompetence of Indian handicrafts to tap the immense promise of overseas markets for example the EU. The Indian handicrafts part has not been adept to completely capitalise on the money-making possibilities in the European handicrafts market

Nearly 46% of the EU handicraft trades arrive from China while India anecdotes for only 5% of the same. To agree the trade items volumes of China, Indian SMEs have paced up their output and trade items of timber presents and handicrafts to the EU.

In the past couple of years, Indian SMEs have expanded their provision of handicrafts to Germany, France, Spain, Italy and the Netherlands. This can be mostly attributed to the increase in demand of timber presents and handicrafts in these countries. Participating in handicraft trade fairs in the EU has assisted Indian SMEs gain an invaluable insight of the EU market. They have furthermore established linkages with some differentiated importers and distributors.

Nevertheless, Indian handicraft exporters require to determination matters in relative to value, hue, ecological friendliness of goods and compliance of goods with EU measures and guidelines to gain the commitment of this market. Diversifying their merchandise line-up and increasing their trade items and procedures will furthermore assist handicraft flats to arrest a bigger market share in the EU.